We made a big move...

We made a big move . I would even tell you that it is one of the biggest decisions in the history of Mesbobettes… We acquired the stores and the manufacturer Caleçons vos goûts (CVG).

Caleçons vos goûts, what is that again?

Maybe the name already means something to you, but to give you a little idea, Caleçons vos goûts is:

• A Montreal institution recognized since 1989 for the sale and design of underwear.
• 4 million underwear sold since 1989
• More than 4000 underwear models designed since 1989
• 9 stores across Quebec
• 35 active employees

When I told you it was a big decision. 😅

Concretely, what does that mean?

So what that means in concrete terms is that in addition to our website and our Carrefour de l'Estrie store , we are now operating a new transactional website and nine Caleçons vos goûts stores located throughout the province. . Laval , Brossard , Montreal ( downtown and Anjou ), Rosemère , Repentigny , Saint-Bruno and Trois-Rivières , here we come!

For us, all of this is a great opportunity to continue our Quebec conquest of the bobette industry!

What Phil says

“The acquisition of CVG is the result of a re-employment project which began in 2019 and it is finally coming to fruition today! Transferring the 33 years of history of CVG to Mesbobettes, with entrepreneurs from different generations, is a big challenge and we are quite proud to have achieved it.”

“In 2010, the Mesbobettes adventure was born with a single employee and today we assume management of more than 50 employees, three websites and a community of thousands of men and women who enjoy the comfort of our products. We can’t wait to see what happens next!”

And the future?

Well with all that, we have a lot of projects and work to do.

So, stay tuned on our social networks or subscribe to our newsletter so you don't miss anything!

PS. : If the name Caleçons vos goûts intrigues you, the podcast Comment être drôle, episode 3 looked into the question. Good listening!