WHERE DOES THIS LITTLE CRAZY IDEA COME FROM?
2010 - It all started in 2010 in an internal project developed by our communications agency Lubie .
We wanted to develop our own e-commerce and test our bases in marketing and communication. We had to find which product to sell before starting the project and the idea of bobettes was the first and seemed very promising to us. What's more pocket-friendly than going shopping for ugly bobettes in a big box store? This is how the idea became a business.
THE TEAM ON THE STARTING LINE ON DAY 1
Initially, the team was made up of people from finance, show business, communications and retail. We were confident we had a strong team to grow our business and deliver a new way of shopping for men.
OUR MISSION
MesBobettes is a company specializing in the manufacture and sale of men's underwear .
MesBobettes offers men comfortable products at a fair price that meet the specific needs of men. Shopping for underwear, swimwear and soft linens becomes an easy, simple and relaxed experience.
Management team
Philippe Vachon, Co-CEO
Philippe is a born leader. A real team guy who likes to be in the action and put his shoulder to the wheel.
His gifts: listening to others and oriented towards humanity.
David C. Hamel, Co-CEO
David has a well-developed creative sense. In solution mode, he always finds a way to achieve his goal. Curious, if he doesn't know an answer, he'll read everything he can on the subject.
His gifts: his creativity, his ingenuity and his judgment.
Gabrielle Mercier
Gabrielle is an exemplary team leader. Disciplined and methodical, she has excellent organizational skills.
His gifts: his leadership, his proactivity and his sense of organization.
yves beauchemin
Yves is a real Swiss army knife. Dedicated and committed, he is always there .
His gifts: his great resourcefulness, his boundless courage and his jack-of-all-trades side.